Making charity evaluation more… interesting

Evaluation and impact reporting have a reputation: dry, jargon-heavy, impenetrable. Shephard & Moyes are the antidote. For over a decade, they’ve been helping organisations in the public and charitable sectors understand what’s working, what’s not, and what to do next — with clarity, honesty and zero faff. They’re sharp, kind and totally unpretentious.

But their old brand and website didn’t show any of that. So we created a new identity, strapline and site that do — capturing their personalities, their partnership, and the no-nonsense way they help people get better at doing good.

The team: Paul Burgess, web development; Chloë Roach, strategy direction; Oscar Park, design direction.

“The whole process has made us feel really proud to work for Shephard & Moyes. We understood that branding was about design, but we really hadn’t appreciated how important the words were too—it’s really so much more than a new logo. Chloë and Oscar are just the loveliest people to work with, they made the whole process really interesting and good fun, and they really got us as people, as well as a business.”

Claire Moyes – Director, Shephard & Moyes