Try the Brand Snapshot

Our new tool helps charities get a clear sense of how strong their brand really is – across vision, mission, audiences, identity and more. It’s designed for anyone who plays a part in managing the brand, wherever they sit in the charity.

It pinpoints where your brand is strong, uncovers gaps you might not have spotted, and gives you a steer on what to prioritise. It’s a practical way to build alignment, plan improvements and make better decisions with the resources you have.

You can use the template by clicking Open Snapshot and choosing ‘Download’ from the file menu.